Thoughtful. Curious. All in.
I’m a farmer’s daughter. I grew up in the arid but fertile farmland of the Yakima Valley in Washington state. While the grit and simplicity of the farm shaped me and my values, I dreamt of my Mary Tyler Moore moment in the city.
My career in visual communications is wide and varied. From art directing a 200+ dog photoshoot to communicating the romance of a 12-story cruise ship to understanding the nuances of a small but hearty bowl of oatmeal (x100+ SKUs across multiple languages and markets), my mind is forever seeking the inherent magic. I’ve designed small, simple things like a box of chocolates you can hold in your hand to experiential displays you walk through; telling each story with warmth, honesty, and delight. I’ve been crafting new stories for tired brands and helping others migrate to the next level. I’ve led design teams and collaborated with all sorts of creatives, strategists, writers, developers, producers, videographers, and illustrators, and enjoy being the creative bridge to executives and the business side of things.
I recently finished a User-Centered Design (UCD) certificate with University of Washington’s Human Centered Design and Engineering (HCDE) program to enhance my Ui/Ux thinking and overall awareness.
I’m most interested in the inherent design of things and their accessibility and intuitiveness to humans. A smart and appropriate visual design vocabulary is a given. But does it function well? Does it serve the users’ needs? Is it intuitive? Is it inclusive? What is it hurting? What can I learn from others’ points of view and their stories?
I can help you design a product, a website, a service or do user-centered research. Please contact me for opportunities to align.
Once when I was visiting my mom I noticed she had the full line up of Lay’s Kettle Cooked potato chips in her pantry. Yummm – salty snacks are my fav! When I grabbed a bag to eat, it was so light, it almost flew out of my hands. It WAS EMPTY! Then I noticed it had been meticulously cut open, stuffed with lightly crushed tissue paper and then sealed shut with doublestick tape. All the bags had undergone this treatment. Thanks, mom, for being a superfan.